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It must be NOW

Since April 2021 our four hotels Storchen Zürich, Alex Lake Zürich, Widder Hotel and Castello del Sole have been a member of the NOW association. NOW advocates internationally for a more sustainable tourism.

They classify hotels according to their environmental friendliness and perception of social responsibility. At the same time, they prepare the information on the members on their platform "It must be NOW" in a user-friendly and clear way and are thus an indispensable information tool for all guests who want to travel responsibly. The evaluation criteria are based on the 17 Sustainable Development Goals of the United Nations and are determined individually and specifically together with each hotel.
In this way, we want to make our contribution so that future generations can also experience the beauty of Switzerland in all its facets. 

Get an overview of our measures, goals and transparent figures on our NOW pages.

storchen zürich

alex lake zürich

widder hotel

castello del sole

It must be NOW

The Living Circle – is a hand-picked collection of first-class hotels and restaurants in incomparably beautiful locations, run by dedicated hosts. Rice, vegetables, fruit and a whole array of exquisite products – including wine, of course – is whisked fresh from our own farms directly to your table. That is how we define luxury. That is The Living Circle – luxury hotels fed by nature.

Discover The Living Circle website